LeapFrog Educational Toys

When our founder Michael Wood couldn’t find the products he needed to help his struggling son learn to read, he decided to make his own educational toys and, before he knew it, LeapFrog Toys was born.

That was back in 1995. Since then, LeapFrog has developed a whole family of learning products introducing subjects like phonics, reading, writing, maths, music, geography, vocabulary and more. We’ve also created more than 35 stand-alone educational products for children aged 6 months and up and our vision is to inspire a lifelong love of learning.

We work very closely with a number of experts as part of our advisory board who give us their invaluable input when we’re developing new toys.

Visit www.leapfrog.co.uk for more information.

Jeni Riley PhD, literacy expert

Jeni is a reader in primary literacy, in the department of Early Childhood and Primary Education at the University of London’s Institute of Education. A title-and-a-half, eh? And she’s got a track record to match! Jeni has devoted her life’s work to thinking about literacy in the early years of education. She’s been a teacher, lecturer, examiner and researcher and has served on many educational committees. She’s written and edited books on literacy, articles for research journals and is now working as commissioned co-writer on a handbook of research into writing development.

Janine Spencer PhD, developmental expert

Janine lectures in developmental psychology at Brunel University, where she is also director and founder of the Centre for Research in Infant Behaviour. Her laboratory researches how children learn about the visual world and how their skills develop from birth to adulthood.

See LeapFrog’s range of interactive educational toys

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